Business and media on the internet are a vital part of the modern world. The digital platform lets you connect with your customers in a unique way and increase your brand awareness, attracting customers to your service or product. You can also increase traffic to your website via social media or search engine results, as well as other websites. This can increase your revenue opportunities.

Digital media companies produce, create, or distribute digital content on a variety of platforms. Some examples of this are podcasts, videos, blogs and e-commerce websites. Some of these companies offer subscription models, like the traditional newspaper or magazine models, where customers pay a fee for access to content for the entire month.

The digital media has opened up new avenues for revenue that were not previously available. It is crucial for media companies to understand these new options and how they can be used to their advantage.

The three main categories of digital media are owned or earned media, as well as paid and earned. owned media is content that your company owns and controls including your blog, website and social media channels. The more owned media a company has, the more visibility it will have on search results pages for engines. It is therefore crucial to optimize your own media to ensure that search engines can find it and rank it. Paid media could include things such as PPC social advertising, PPC, and retargeting. Earned content is the content that you get from your customers that could help build your brand like recommendations via social media or eWOM (electronic word of mouth).